MICE industry is one of the indicators of economic development of a country in which at each organizing an event both national and international level requires hardware support in the form of physical infrastructure, and software which includes support for human resources experts who have the mentality of the main class service. Indonesia to be taken into account by the MICE tourism market infrastructure support such as access to air, road or railroad, convention center serata quality accommodation facilities is very important. In addition to adequate infrastructure support other factors that need to be considered because it can increase the added value of a keatraktifan destination is the destination itself, the existence of a good marketing network and there are professional conference organizer (PCO) national / local experts and qualified (DitjenPen, 2011).
Ernment I ndonesia also formulate policies to support the development of MICE tourism in Indonesia. In the policy p he Government has set 10 major cities and three cities that have the potential to be developed as a MICE destination in Indonesia. Ten major cities MICE tourism destination in Indonesia, namely: Medan, Padang / Bukit Tinggi, Batam, Jakarta, Bandung, Yogyakarta, Surabaya , Bali, Makassar and Manado. While the three areas that have the potential to be developed as a tourist destination MICE is Palembang, Lombok and Balikpapan. In addition to the cities mentioned that, it is possible for other cities in Indonesia to be able to become a tourist destination MICE where D aerah Government has a very important role in the effort to develop MICE tourism in their respective regions. The development of tourist MICE in Indonesia is also supported by the aggressive development of the hospitality industry which allows for hotels in every capital of the province so that the activities of national and even international scale MICE d apat held in provincial capitals (DitjenPen, 2011).
MICE tourism development trend in Indonesia in the future will be better considering the trend of the international meeting which tends to increase, in which the activities of the meeting was dominated by the medical field (ICCA, 2012). The increase trend of MICE in Indonesia also d ipengaruhi by national MICE activities that have shown progress which is pretty good. This situation is due not only businesses, associations and education that enliven the national MICE activities but also pemerint ah and political parties (DitjenPen, 2011). According to the ICCA Statistics Report that it appears there is an increasing trend MICE occur in various countries from 2001 to 2010 (see T able 1.3).